Blazak’s creative wheels are always speeding towards the horizon – there is constantly a new idea for a beer name, an imaginative suggestion about the brewery’s aesthetic, or even a thought on an Oscar-worthy movie emerging from his active mind – providing for vastly interesting conversation. There was much to discuss with Point Pleasant native and fellow Rutgers graduate Blazak that morning – everything from how the brewery was named to how it plans to always keep its heart local as it eventually expands – and even a little something to drink, straight from the source.
Icarus Brewing’s first-ever keg, as per Blazak, pictured above. Fast-forward to a snowy Saturday morning a couple weeks later, and I made the trek up to my old stomping grounds for a preview of the brand-new brewhouse. Honored, I gleefully accepted the invitation. On one fateful December day, I received a message from Spence Blazak, the head of sales and marketing for Icarus Brewing, inviting me to come to the brewery for a pre-opening sneak peak at the set-up, and to ultimately write a piece on its upcoming grand opening for The No Seatbelt Blog. Also just a stone’s throw away from towns such as Brick and Toms River, and seated right near an entrance to the Garden State Parkway, Icarus Brewing’s home base makes for a convenient draw for not only the beer-loving denizens of the Jersey Shore, but also for those from further-off lands. In a brilliant act of positioning, the brewery has set up shop in one of the world’s largest industrial parks, creating a perfect spot for an after-work pint for the park’s thousands of employees. Everyone has heard the oft-cited chant “location, location, location!” in relation to business planning, and Icarus Brewing has not only heard it, but has taken it to heart. Nestled in the heart of the industrial park in Lakewood, New Jersey, Icarus Brewing Company will bring about the free flow of lovingly-brewed beer to the local masses. On Friday, January 13th, 2017 – the luckiest of all days – a new brewery will open its doors in the town that I used to call home.
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